BUSINESS PLAN: Ice Candy

Business Plan: Ice Candy (Popsicle) Venture

Estimated Capital: TZS 2,000,000

1. Executive Summary

Business Name: Frosty Delights Ice Candy

Location: Dar es Salaam, Tanzania

Mission Statement: To provide affordable, hygienic, and flavorful ice candies to refresh our community while creating employment opportunities.

Product Summary: Handmade ice candies in 5 flavors (mango, strawberry, coconut, chocolate, and lemon) packaged in hygienic sleeves.

Target Market: Children (5–15 years), teenagers, and low-to-middle-income households near schools and markets.

Financial Highlights (Year 1):

• Startup Costs: TZS 1,800,000
• Projected Revenue: TZS 4,500,000
• Net Profit: TZS 1,200,000

Goals & Vision: Expand to 3 neighborhoods in Dar es Salaam within 2 years and introduce sugar-free options.

2. Company Description

Business Structure: Sole Proprietorship (to start)

Industry & Niche: Food & Beverage – Affordable frozen desserts.

History: New venture inspired by Tanzania’s hot climate and demand for cheap snacks.

Objectives:

• Short-term: Sell 200 ice candies/day within 6 months.
• Long-term: Supply local shops and schools.

Unique Value Proposition:

• Natural flavors with no artificial colors.
• Cheaper than competitors (TZS 500 per unit).
• Hygienic production with reusable molds.

3. Market Research & Analysis

Target Market:

• Demographics: Families with children, students, and street vendors.
• Psychographics: Price-sensitive customers seeking quick refreshment.
• Market Size: ~10,000 potential customers within 5km radius.

Industry Trends:

• Growing demand for affordable snacks in urban areas.
• Challenges: Seasonal demand (higher in hot months).

Competitor Analysis (SWOT):

Strengths	Weaknesses	Opportunities	Threats
Low production cost	Limited brand awareness	Partnerships with schools	Existing ice cream brands
Flexible pricing	Manual production	Festivals/events	Power outages

Customer Needs: Affordable, safe-to-consume, and flavorful ice candies available nearby.

4. Products or Services

Detailed Description:

• Flavors: Mango, strawberry, coconut, chocolate, lemon.
• Price: TZS 500 per piece (bulk discounts for vendors).
• Packaging: Color-coded plastic sleeves.

Future Offerings: Sugar-free variants and larger family packs.

5. Marketing & Sales Strategy

Branding: Bright, playful logo with tagline: "Cool Treats for Hot Days!"

Promotion Channels:

• Facebook/Instagram ads targeting parents.
• Free samples at schools.
• Posters in local shops.

Sales Strategy:

• Direct sales via bicycle vendors.
• Supply to kiosks at TZS 400/unit (20% profit margin for them).

6. Operations Plan

Location: Home-based production (Dar es Salaam).

Suppliers:

• Sugar, flavors, and sleeves from local markets.
• Reusable ice candy molds (initial investment: TZS 300,000).

Production Process: Mix ingredients → Pour into molds → Freeze overnight → Package.

Equipment: Freezer (TZS 800,000), mixing utensils, storage containers.

7. Financial Plan

Startup Costs:

Item	Cost (TZS)
Freezer	800,000
Molds & Packaging	300,000
Ingredients (initial stock)	200,000
Marketing	100,000
Licenses	100,000
Total	1,500,000

Revenue Model: Sales per unit (TZS 500) and bulk orders.

Projected Monthly Profit (Year 1): ~TZS 100,000 after expenses.

8. Appendix

Sample product images and supplier quotations available upon request.

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